Say you're doing analysis on the number of people that own red trucks. The "smurf" argument or "how many of these people are still playing the game?" argument that always comes up misses the point. It's the relative / percentage gains that matter, not absolute gains. You can apply the same logic within the game itself - is there any reason to think the number of smurf accounts within Siege has gone up or down in any meaningful way? If not, then all things being equal, 30% growth this season is better than 20% growth last season. Industry aligned, it's unlikely to be very different. Yes, 30% of this 5 million growth might be smurfs, but 30% of Overwatch's growth might also be smurfs too. Do you think Overwatch doesn't have smurfs? CS? Any other game like this?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |